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Case study

Madrid Health: 108 appointments booked with HeyCAi between July and November 2026

HeyCAi is an AI receptionist for health clinics. Madrid Health Physio and Chiropractic Clinic uses it to answer its patients on WhatsApp, in Spanish and English, and to book them straight into PracticeHub.

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At a glance Madrid Health Physio and Chiropractic Clinic
Specialty
Physiotherapy and chiropractic clinic
Location
Madrid, Spain
With CAi since
July 2026
Appointment software
PracticeHub
Channel
WhatsApp messages
Period measured
3 July to 1 November 2026
Ben Payne, director of Madrid Health Physio and Chiropractic Clinic

The clinic

How Madrid Health works with CAi

Madrid Health uses CAi to answer its patients’ messages, in Spanish and English. CAi books appointments and registers new patients in PracticeHub, and takes care of reminders and rescheduling when someone can’t make it.

The clinic’s calendar is PracticeHub, so the front desk never keeps a second one: what CAi books is already there.

How CAi works with PracticeHub

Madrid Health offers physiotherapy and chiropractic. CAi works the same way for any health specialty.

3 July to 1 November 2026

What CAi did at Madrid Health

Each figure covers the whole period unless its label gives a shorter one.

  • 900+ conversations handled with no human involvement
  • 108 appointments booked in PracticeHub (about 330 a year at this rate)
  • ~200 new patients registered by CAi
  • 2 in 3 replies sent out of hours, at night and at weekends

More from the same period

  • 4,400+ messages exchanged with no human involvement
  • 1,800+ automatic actions in PracticeHub: searches, availability, registrations and bookings
  • 2,300+ messages received at weekends
  • < 2 min to reply, 24/7, in Spanish and English
  • 250+ visits from patients who came in through CAi; 2 in 3 have come back
  • < €40 a month in AI costs

In his words

What the clinic’s director says

“CAi allowed us to capture patients we were previously losing and offer a level of service that was simply impossible before. The ROI was clear from month one.”

D.C. Ben PayneDirector, Madrid Health Physio and Chiropractic Clinic

Method

About these numbers

Where the figures come from, and how to read them.

Josep Lluís Morant Co-founder & Lead Developer

Source
HeyCAi’s production data, from the clinic’s own account. The new patients and their visits were matched against the clinic’s PracticeHub records.
Period
3 July to 1 November 2026. Each figure covers the whole period unless its label gives a shorter one.
Compiled
, by Josep Lluís Morant.
Rounding
The figures are rounded, and the sign says how: + means more than, ~ means about and < means under.
Projections
A figure “at this rate” takes the period’s pace over a whole year. It is a projection, not a count.
Wording
“With no human involvement” refers to the conversation and message counts only.

Read on

Another clinic, and how CAi would work in yours

Another case study

QuiroBenissa

Osteopathy clinic · Benissa, Alicante, Spain · with CAi since June 2026

182 appointments booked in its calendar (about 500 a year at this rate)

22 June to 1 November 2026

Read the QuiroBenissa case study

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