Co-founder & CEO
Sergio Argul
Looks after product strategy, growth and marketing. He sets the direction for HeyCAi and takes the QuiroAds ecosystem into other countries.
From QuiroAds to HeyCAi
Our story
-
Where it began
It started with sport
Sergio and Josep ran middle distance at national level and trained together. Injuries took us to a chiropractor and a physio, and that changed the way we understand health.
-
QuiroAds
Our first client was a clinic
We went in to film some content and came out having had the best treatments of our lives. That is how QuiroAds began: a marketing agency that specialises in chiropractic clinics.
QuiroAds has worked with health clinics since 2020: more than 60 in Spain, the rest of Europe and the Americas.
-
In the clinics
The phone nobody picked up
In those clinics we kept seeing the same thing: they paid to make the phone ring, and nobody picked it up, because the chiropractor was with a patient.
Its campaigns have brought those clinics more than 30,000 patients.
-
Today
CAi is born
CAi is the tool we built to close that gap. Today it answers for physiotherapy, osteopathy, chiropractic and any other healthcare specialty.
More than 30 clinics already work with HeyCAi.
CA’s Extravaganza · Madrid 2026
So CAi does not come out of an AI lab. It comes out of the diaries of the clinics we work with every day.
